Brand and site as one
The identity was designed against the layouts it would live in.
Purple Panda is a marketing-led product, which means the brand has to do the selling before anyone reads a word. We built an identity with a pulse and a site tuned to be found.
The challenge
A marketing product is judged on its own marketing. A quiet brand is a bad advert for what you sell, but a loud one that nobody can find is no better. The work had to be distinctive and legible to a search engine at the same time.
The work · 3 moves
What we actually did.
Not a logo and a landing page. A full effort across strategy, brand, content and engineering — here’s the play-by-play.
- Branding
- SEO
- Website
- 01
An identity that carries
A mark and a palette strong enough to hold their own in a feed, and calm enough to live on a long page.
- 02
Written to be found
Structure, headings and copy built around what people actually search for, rather than fitted to the design afterwards.
- 03
Tuned for growth
Pages that load fast and read cleanly, because both are ranking factors and both are courtesies.
How our awesomeness made it happen.
The moves that turned the brief into a result.
SEO in the foundations
Built into the markup and the copy from the first page rather than bolted on.
Room to campaign
Landing pages drop into the system without breaking the look.
Inside the build.
A closer look at the work as it shipped.
The result
Proof it worked.
- Brand + web designed together
- SEO built in, not bolted on
- 2022 shipped
And this is just the tip
There’s a lot more where this came from.
One project, told in full. We’ve shipped dozens more across agritech, health, media, property, commerce and platforms.
Commerce · Marketing · Founder mode
Purple Panda.
A brand with a pulse.
Client Purple Panda Year 2022 Scope Brand · Website · SEOPurple Panda is a marketing-led product, which means the brand has to do the selling before anyone reads a word. We built an identity with a pulse and a site tuned to be found.
A marketing product is judged on its own marketing. A quiet brand is a bad advert for what you sell, but a loud one that nobody can find is no better. The work had to be distinctive and legible to a search engine at the same time.
What we did
The approach.
- 01
An identity that carries
A mark and a palette strong enough to hold their own in a feed, and calm enough to live on a long page.
- 02
Written to be found
Structure, headings and copy built around what people actually search for, rather than fitted to the design afterwards.
- 03
Tuned for growth
Pages that load fast and read cleanly, because both are ranking factors and both are courtesies.
Inside the build
What shipped.
Brand and site as one
The identity was designed against the layouts it would live in.
SEO in the foundations
Built into the markup and the copy from the first page rather than bolted on.
Room to campaign
Landing pages drop into the system without breaking the look.
The scoreboard
Results that talk.
- Brand + web designed together
- SEO built in, not bolted on
- 2022 shipped
Up close
The product, in frames.
Your story, next.
Tell us what you imagine. You'll have a reply within one business day.
// deploy report · commerce · marketing
Purple Panda.
A brand with a pulse.
client: Purple Panda year: 2022 scope: Brand · Website · SEOPurple Panda is a marketing-led product, which means the brand has to do the selling before anyone reads a word. We built an identity with a pulse and a site tuned to be found.
A marketing product is judged on its own marketing. A quiet brand is a bad advert for what you sell, but a loud one that nobody can find is no better. The work had to be distinctive and legible to a search engine at the same time.
// pipeline — what we ran
The approach.
- step 01
An identity that carries
A mark and a palette strong enough to hold their own in a feed, and calm enough to live on a long page.
- step 02
Written to be found
Structure, headings and copy built around what people actually search for, rather than fitted to the design afterwards.
- step 03
Tuned for growth
Pages that load fast and read cleanly, because both are ranking factors and both are courtesies.
// CHANGELOG.md
What shipped.
Brand and site as one
The identity was designed against the layouts it would live in.
SEO in the foundations
Built into the markup and the copy from the first page rather than bolted on.
Room to campaign
Landing pages drop into the system without breaking the look.
- Brand + web designed together
- SEO built in, not bolted on
- 2022 shipped
// assets/
The product, in frames.
$ swizel deploy your-story --prod
Your deploy report, next.
Tell us what you're building. A senior engineer reads every message, reply within one business day.
Now showing · 2022
Purple Panda.
A brand with a pulse.
Purple Panda is a marketing-led product, which means the brand has to do the selling before anyone reads a word. We built an identity with a pulse and a site tuned to be found.
ClientPurple Panda Year2022 ScopeBrand · Website · SEO
Brand + web designed together SEO built in, not bolted on The brief Read before viewing
A marketing product is judged on its own marketing. A quiet brand is a bad advert for what you sell, but a loud one that nobody can find is no better. The work had to be distinctive and legible to a search engine at the same time.
How it was made The studio's hand, step by step
An identity that carries
A mark and a palette strong enough to hold their own in a feed, and calm enough to live on a long page.
Written to be found
Structure, headings and copy built around what people actually search for, rather than fitted to the design afterwards.
Tuned for growth
Pages that load fast and read cleanly, because both are ranking factors and both are courtesies.
Details of the piece Look closer
Brand and site as one
The identity was designed against the layouts it would live in.
SEO in the foundations
Built into the markup and the copy from the first page rather than bolted on.
Room to campaign
Landing pages drop into the system without breaking the look.
The numbers What the piece did in the world
- Brand + web designed together
- SEO built in, not bolted on
- 2022 shipped
The gallery Frames & footage from the build
Continue through the wing
Commissions open
Your story could hang here.
Every exhibition in this wing started as a rough idea. Bring yours. We design it, build it, launch it and grow it.
⭐ Gold-star project · 2022
Purple Panda.
A brand with a pulse.
Purple Panda is a marketing-led product, which means the brand has to do the selling before anyone reads a word. We built an identity with a pulse and a site tuned to be found.
ClientPurple Panda SubjectCommerce · Marketing ScopeBrand · Website · SEO
Brand + web designed together SEO built in, not bolted on 📋 The assignment
What the client asked for.
the brief
A marketing product is judged on its own marketing. A quiet brand is a bad advert for what you sell, but a loud one that nobody can find is no better. The work had to be distinctive and legible to a search engine at the same time.
✏️ Our working
Show your work.
An identity that carries
A mark and a palette strong enough to hold their own in a feed, and calm enough to live on a long page.
Written to be found
Structure, headings and copy built around what people actually search for, rather than fitted to the design afterwards.
Tuned for growth
Pages that load fast and read cleanly, because both are ranking factors and both are courtesies.
🌟 The best bits
Extra credit, earned.
Brand and site as one
The identity was designed against the layouts it would live in.
SEO in the foundations
Built into the markup and the copy from the first page rather than bolted on.
Room to campaign
Landing pages drop into the system without breaking the look.
🏅 The scoreboard
What it did in the world.
- Brand + web designed together
- SEO built in, not bolted on
- 2022 shipped
📸 The scrapbook
Pics or it didn't happen.
⭐ More gold-star projects
🔔 The bell rang
Your project could earn the star.
Every write-up here started as somebody's rough idea. Bring yours — we design it, build it, ship it, and grow it.
← All work
Purple Panda
Purple Panda is a marketing-led product, which means the brand has to do the selling before anyone reads a word. We built an identity with a pulse and a site tuned to be found.
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