Brand and site as one
The identity was designed against the layouts it would live in.
Purple Panda is a marketing-led product, which means the brand has to do the selling before anyone reads a word. We built an identity with a pulse and a site tuned to be found.
The challenge
A marketing product is judged on its own marketing. A quiet brand is a bad advert for what you sell, but a loud one that nobody can find is no better. The work had to be distinctive and legible to a search engine at the same time.
The work · 3 moves
What we actually did.
Not a logo and a landing page. A full effort across strategy, brand, content and engineering — here’s the play-by-play.
- Branding
- SEO
- Website
- 01
An identity that carries
A mark and a palette strong enough to hold their own in a feed, and calm enough to live on a long page.
- 02
Written to be found
Structure, headings and copy built around what people actually search for, rather than fitted to the design afterwards.
- 03
Tuned for growth
Pages that load fast and read cleanly, because both are ranking factors and both are courtesies.
How our awesomeness made it happen.
The moves that turned the brief into a result.
SEO in the foundations
Built into the markup and the copy from the first page rather than bolted on.
Room to campaign
Landing pages drop into the system without breaking the look.
Inside the build.
A closer look at the work as it shipped.
The result
Proof it worked.
- Brand + web designed together
- SEO built in, not bolted on
- 2022 shipped
And this is just the tip
There’s a lot more where this came from.
One project, told in full. We’ve shipped dozens more across agritech, health, media, property, commerce and platforms.
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