All work
Agritech · Food security

Hemam Synergy

The site behind an ~€850,000 funding win.

Hemam Synergy
  • ClientHemam Synergy
  • SectorAgritech · Food security
  • Year2023
  • ScopeBrand · Website · Content · Hosting · Maintenance
The story

Hemam Synergy set out to do something hard and important: lift rural smallholder farmers across Nigeria with quality inputs, training, market linkages and solar-powered grain infrastructure. We were part of the team that made the digital side of that ambition real, and the result helped open a very big door, with the organisation going on to secure roughly €850,000 in funding.

The challenge

To win partners and serious funding, Hemam had to look as credible online as the work was on the ground. The brief was unforgiving: communicate scale, climate-resilience and measurable impact to international funders and agro-industrial partners: clearly, quickly, and without a single weak page or a moment of doubt about who they are.

The work · 6 moves

What we actually did.

Not a logo and a landing page. A full effort across strategy, brand, content and engineering — here’s the play-by-play.

  • Brand & design
  • Web development
  • Content & copy
  • Hosting & maintenance
  1. 01

    Stakeholder discovery & positioning

    We sat with the team and mapped exactly what each audience needed to believe, funders need scale and governance; partners need reliability; farmers need trust. Every page got a job.

  2. 02

    A serious-operator brand system

    A clean, earth-toned identity, type, colour, photography rules and components, that reads "established agribusiness", not "startup deck". Confidence in every pixel.

  3. 03

    Impact-first information architecture

    We structured the whole site the way a reviewer reads a proposal: the problem, the scale, the infrastructure, the partners, then the proof. Nothing buried, nothing wasted.

  4. 04

    Funding-grade content & copy

    We wrote and shaped the story around the numbers that matter, warehouse capacity, programmes, reach, so a stakeholder skimming for two minutes still leaves convinced.

  5. 05

    Engineering, speed & accessibility

    Built mobile-first and tuned to load fast on weak rural connections, accessible and crawlable, so it performs for a farmer on 3G and a funder in Berlin alike.

  6. 06

    Hardened hosting & ongoing care

    Secure hosting, monitoring, backups and continuous maintenance, so the day a funder clicks the link, it never blinks, never breaks, never embarrasses.

How our awesomeness made it happen.

The moves that turned the brief into a result.

01

Built to be believed

Warehouse capacity, programmes and partner logos sit front and centre, the page earns trust before it ever asks for anything.

02

Funding-grade storytelling

The narrative is sequenced the way reviewers actually read: problem → scale → traction → ask. It does the persuading for you.

03

Field-first, always on

Fast on poor connections, accessible, and monitored around the clock, credible to a global funder and usable in the field.

Inside the build.

A closer look at the work as it shipped.

The result

Proof it worked.

  • ~€850K in funding the organisation went on to secure
  • 150,000 MT warehouse capacity showcased
  • 99.9% uptime since launch
In the press

It made the news.

The work landed where it mattered. Hemam went on to be selected for major grant funding, around €850,000, and the story was picked up in the press. The coverage:

The site did exactly what we needed. It made serious people take us seriously.
— Hemam Synergy team
And this is just the tip

There’s a lot more where this came from.

One project, told in full. We’ve shipped dozens more across agritech, health, media, property, commerce and platforms.

Next case study AnchorStep Physiotherapy From zero to a booking brand, across every platform.
Agritech · Food security · Founder mode

Hemam Synergy.

The site behind an ~€850,000 funding win.

Client Hemam Synergy Year 2023 Scope Brand · Website · Content · Hosting · Maintenance
Hemam Synergy ~€850K in funding the organisation went on to secure 150,000 MT warehouse capacity showcased
The story

Hemam Synergy set out to do something hard and important: lift rural smallholder farmers across Nigeria with quality inputs, training, market linkages and solar-powered grain infrastructure. We were part of the team that made the digital side of that ambition real, and the result helped open a very big door, with the organisation going on to secure roughly €850,000 in funding.

The challenge

To win partners and serious funding, Hemam had to look as credible online as the work was on the ground. The brief was unforgiving: communicate scale, climate-resilience and measurable impact to international funders and agro-industrial partners: clearly, quickly, and without a single weak page or a moment of doubt about who they are.

What we did

The approach.

  1. 01

    Stakeholder discovery & positioning

    We sat with the team and mapped exactly what each audience needed to believe, funders need scale and governance; partners need reliability; farmers need trust. Every page got a job.

  2. 02

    A serious-operator brand system

    A clean, earth-toned identity, type, colour, photography rules and components, that reads "established agribusiness", not "startup deck". Confidence in every pixel.

  3. 03

    Impact-first information architecture

    We structured the whole site the way a reviewer reads a proposal: the problem, the scale, the infrastructure, the partners, then the proof. Nothing buried, nothing wasted.

  4. 04

    Funding-grade content & copy

    We wrote and shaped the story around the numbers that matter, warehouse capacity, programmes, reach, so a stakeholder skimming for two minutes still leaves convinced.

  5. 05

    Engineering, speed & accessibility

    Built mobile-first and tuned to load fast on weak rural connections, accessible and crawlable, so it performs for a farmer on 3G and a funder in Berlin alike.

  6. 06

    Hardened hosting & ongoing care

    Secure hosting, monitoring, backups and continuous maintenance, so the day a funder clicks the link, it never blinks, never breaks, never embarrasses.

Inside the build

What shipped.

01

Built to be believed

Warehouse capacity, programmes and partner logos sit front and centre, the page earns trust before it ever asks for anything.

02

Funding-grade storytelling

The narrative is sequenced the way reviewers actually read: problem → scale → traction → ask. It does the persuading for you.

03

Field-first, always on

Fast on poor connections, accessible, and monitored around the clock, credible to a global funder and usable in the field.

The scoreboard

Results that talk.

  • ~€850K in funding the organisation went on to secure
  • 150,000 MT warehouse capacity showcased
  • 99.9% uptime since launch
Up close

The product, in frames.

“The site did exactly what we needed. It made serious people take us seriously.”
Hemam Synergy team
In the news

The world noticed.

The work landed where it mattered. Hemam went on to be selected for major grant funding, around €850,000, and the story was picked up in the press. The coverage:

// deploy report · agritech · food security

Hemam Synergy.

The site behind an ~€850,000 funding win.

client: Hemam Synergy year: 2023 scope: Brand · Website · Content · Hosting · Maintenance
Hemam Synergy ~€850K in funding the organisation went on to secure 150,000 MT warehouse capacity showcased
story.md

Hemam Synergy set out to do something hard and important: lift rural smallholder farmers across Nigeria with quality inputs, training, market linkages and solar-powered grain infrastructure. We were part of the team that made the digital side of that ambition real, and the result helped open a very big door, with the organisation going on to secure roughly €850,000 in funding.

challenge.md

To win partners and serious funding, Hemam had to look as credible online as the work was on the ground. The brief was unforgiving: communicate scale, climate-resilience and measurable impact to international funders and agro-industrial partners: clearly, quickly, and without a single weak page or a moment of doubt about who they are.

// pipeline — what we ran

The approach.

  1. step 01

    Stakeholder discovery & positioning

    We sat with the team and mapped exactly what each audience needed to believe, funders need scale and governance; partners need reliability; farmers need trust. Every page got a job.

  2. step 02

    A serious-operator brand system

    A clean, earth-toned identity, type, colour, photography rules and components, that reads "established agribusiness", not "startup deck". Confidence in every pixel.

  3. step 03

    Impact-first information architecture

    We structured the whole site the way a reviewer reads a proposal: the problem, the scale, the infrastructure, the partners, then the proof. Nothing buried, nothing wasted.

  4. step 04

    Funding-grade content & copy

    We wrote and shaped the story around the numbers that matter, warehouse capacity, programmes, reach, so a stakeholder skimming for two minutes still leaves convinced.

  5. step 05

    Engineering, speed & accessibility

    Built mobile-first and tuned to load fast on weak rural connections, accessible and crawlable, so it performs for a farmer on 3G and a funder in Berlin alike.

  6. step 06

    Hardened hosting & ongoing care

    Secure hosting, monitoring, backups and continuous maintenance, so the day a funder clicks the link, it never blinks, never breaks, never embarrasses.

// CHANGELOG.md

What shipped.

feat

Built to be believed

Warehouse capacity, programmes and partner logos sit front and centre, the page earns trust before it ever asks for anything.

feat

Funding-grade storytelling

The narrative is sequenced the way reviewers actually read: problem → scale → traction → ask. It does the persuading for you.

feat

Field-first, always on

Fast on poor connections, accessible, and monitored around the clock, credible to a global funder and usable in the field.

metrics — production live
  • ~€850K in funding the organisation went on to secure
  • 150,000 MT warehouse capacity showcased
  • 99.9% uptime since launch
// assets/

The product, in frames.

Hemam Synergy team approved these changes Approved
“The site did exactly what we needed. It made serious people take us seriously.”

$ swizel deploy your-story --prod

Your deploy report, next.

Tell us what you're building. A senior engineer reads every message, reply within one business day.

Collection Wing — Exhibition Agritech · Food security The collection
Now showing · 2023

Hemam Synergy.

The site behind an ~€850,000 funding win.

Hemam Synergy set out to do something hard and important: lift rural smallholder farmers across Nigeria with quality inputs, training, market linkages and solar-powered grain infrastructure. We were part of the team that made the digital side of that ambition real, and the result helped open a very big door, with the organisation going on to secure roughly €850,000 in funding.

ClientHemam Synergy Year2023 ScopeBrand · Website · Content · Hosting · Maintenance
Hemam Synergy ~€850K in funding the organisation went on to secure 150,000 MT warehouse capacity showcased
Hemam Synergy, 2023 Agritech · Food security · On permanent display
The brief Read before viewing

To win partners and serious funding, Hemam had to look as credible online as the work was on the ground. The brief was unforgiving: communicate scale, climate-resilience and measurable impact to international funders and agro-industrial partners: clearly, quickly, and without a single weak page or a moment of doubt about who they are.

How it was made The studio's hand, step by step
I

Stakeholder discovery & positioning

We sat with the team and mapped exactly what each audience needed to believe, funders need scale and governance; partners need reliability; farmers need trust. Every page got a job.

II

A serious-operator brand system

A clean, earth-toned identity, type, colour, photography rules and components, that reads "established agribusiness", not "startup deck". Confidence in every pixel.

III

Impact-first information architecture

We structured the whole site the way a reviewer reads a proposal: the problem, the scale, the infrastructure, the partners, then the proof. Nothing buried, nothing wasted.

IV

Funding-grade content & copy

We wrote and shaped the story around the numbers that matter, warehouse capacity, programmes, reach, so a stakeholder skimming for two minutes still leaves convinced.

V

Engineering, speed & accessibility

Built mobile-first and tuned to load fast on weak rural connections, accessible and crawlable, so it performs for a farmer on 3G and a funder in Berlin alike.

VI

Hardened hosting & ongoing care

Secure hosting, monitoring, backups and continuous maintenance, so the day a funder clicks the link, it never blinks, never breaks, never embarrasses.

Details of the piece Look closer

Built to be believed

Warehouse capacity, programmes and partner logos sit front and centre, the page earns trust before it ever asks for anything.

Funding-grade storytelling

The narrative is sequenced the way reviewers actually read: problem → scale → traction → ask. It does the persuading for you.

Field-first, always on

Fast on poor connections, accessible, and monitored around the clock, credible to a global funder and usable in the field.

The numbers What the piece did in the world
  • ~€850K in funding the organisation went on to secure
  • 150,000 MT warehouse capacity showcased
  • 99.9% uptime since launch
The gallery Frames & footage from the build
The landing experience funders see first.
Inputs, market access and grain offtake, laid out plainly.
The invitation funders and agro-partners land on.

The site did exactly what we needed. It made serious people take us seriously.

— Hemam Synergy team
In the press The work landed where it mattered. Hemam went on to be selected for major grant funding, around €850,000, and the story was picked up in the press. The coverage:
Commissions open

Your story could hang here.

Every exhibition in this wing started as a rough idea. Bring yours. We design it, build it, launch it and grow it.

⭐ Gold-star project · 2023

Hemam Synergy.

The site behind an ~€850,000 funding win.

Hemam Synergy set out to do something hard and important: lift rural smallholder farmers across Nigeria with quality inputs, training, market linkages and solar-powered grain infrastructure. We were part of the team that made the digital side of that ambition real, and the result helped open a very big door, with the organisation going on to secure roughly €850,000 in funding.

ClientHemam Synergy SubjectAgritech · Food security ScopeBrand · Website · Content · Hosting · Maintenance
Hemam Synergy ~€850K in funding the organisation went on to secure 150,000 MT warehouse capacity showcased
Hemam Synergy · 2023 Agritech · Food security
📋 The assignment

What the client asked for.

the brief

To win partners and serious funding, Hemam had to look as credible online as the work was on the ground. The brief was unforgiving: communicate scale, climate-resilience and measurable impact to international funders and agro-industrial partners: clearly, quickly, and without a single weak page or a moment of doubt about who they are.

✏️ Our working

Show your work.

1.

Stakeholder discovery & positioning

We sat with the team and mapped exactly what each audience needed to believe, funders need scale and governance; partners need reliability; farmers need trust. Every page got a job.

2.

A serious-operator brand system

A clean, earth-toned identity, type, colour, photography rules and components, that reads "established agribusiness", not "startup deck". Confidence in every pixel.

3.

Impact-first information architecture

We structured the whole site the way a reviewer reads a proposal: the problem, the scale, the infrastructure, the partners, then the proof. Nothing buried, nothing wasted.

4.

Funding-grade content & copy

We wrote and shaped the story around the numbers that matter, warehouse capacity, programmes, reach, so a stakeholder skimming for two minutes still leaves convinced.

5.

Engineering, speed & accessibility

Built mobile-first and tuned to load fast on weak rural connections, accessible and crawlable, so it performs for a farmer on 3G and a funder in Berlin alike.

6.

Hardened hosting & ongoing care

Secure hosting, monitoring, backups and continuous maintenance, so the day a funder clicks the link, it never blinks, never breaks, never embarrasses.

🌟 The best bits

Extra credit, earned.

Built to be believed

Warehouse capacity, programmes and partner logos sit front and centre, the page earns trust before it ever asks for anything.

Funding-grade storytelling

The narrative is sequenced the way reviewers actually read: problem → scale → traction → ask. It does the persuading for you.

Field-first, always on

Fast on poor connections, accessible, and monitored around the clock, credible to a global funder and usable in the field.

🏅 The scoreboard

What it did in the world.

  • ~€850K in funding the organisation went on to secure
  • 150,000 MT warehouse capacity showcased
  • 99.9% uptime since launch
📸 The scrapbook

Pics or it didn't happen.

The landing experience funders see first.
The landing experience funders see first.
Inputs, market access and grain offtake, laid out plainly.
Inputs, market access and grain offtake, laid out plainly.
The invitation funders and agro-partners land on.
The invitation funders and agro-partners land on.
Client's comment ✍️

“The site did exactly what we needed. It made serious people take us seriously.”

— Hemam Synergy team
📰 In the paper

The work landed where it mattered. Hemam went on to be selected for major grant funding, around €850,000, and the story was picked up in the press. The coverage:

🔔 The bell rang

Your project could earn the star.

Every write-up here started as somebody's rough idea. Bring yours — we design it, build it, ship it, and grow it.

← All work

Hemam Synergy

Hemam Synergy set out to do something hard and important: lift rural smallholder farmers across Nigeria with quality inputs, training, market linkages and solar-powered grain infrastructure. We were part of the team that made the digital side of that ambition real, and the result helped open a very big door, with the organisation going on to secure roughly €850,000 in funding.

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