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All services Strategy

The plan before the pixels.

We turn a big idea into a clear, fundable plan, before a single pixel is drawn.

Discovery, product roadmaps, UX research and MVP scoping.

Start a project What's included
  1. DiscoverResearch, users & workshops
  2. DefinePositioning & priorities
  3. RoadmapMVP scope & estimates
  4. Build-readyA plan you can fund
What it is

The most expensive mistakes happen before anyone writes code. We pressure-test the idea, define the audience and scope the smallest version worth shipping, together, in the room with you, so you build the right thing, once.

A plan you can fund, build and measure, with no guesswork.

What's included.

Everything under Strategy, handled by one team.

Discovery & research

User research · Market analysis · Workshops

Product strategy

Positioning · Feature priority · Success metrics

Roadmap & MVP

MVP scoping · Roadmap · Estimates

Analytics & measurement

KPIs · Tracking plan · Dashboards

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However you want to work.

Hands-on or hands-off, we shape the engagement around you, and nothing ships until you're happy.

A sprint or a partnership

A focused discovery sprint, or ongoing strategy as you grow.

Workshops with your team

We plan with you, not at you, your people in the room, deciding together.

Plan only, or plan + build

Take the roadmap to any team, or let us build exactly what we mapped.

How we approach it.

  1. 01

    Listen

    We learn your goals, constraints and the people you serve.

  2. 02

    Define

    We turn it into a sharp, prioritised plan everyone agrees on.

  3. 03

    Map

    A roadmap and MVP scope you can take straight into build.

Strategy we've shipped.

A few of the products this discipline helped build.

Brixmarket Brixmarket Real estate Saros Saros Education My Eya Estate My Eya Estate Real estate

See the full portfolio

See it

The table, before the pixels

A closer look at how strategy actually comes together, real work, from first move to finished result.

See the work
A Swizel planning session
“They saved us from building the wrong thing. The plan paid for itself before we wrote a line of code.”
Chidimma Client, education

Questions, answered.

The things people ask us most about strategy.

01 What do I actually get at the end?

A clear, prioritised roadmap and MVP scope you can fund and take to any build team.

02 How long does a discovery take?

A focused discovery sprint is usually one to two weeks, depending on scope.

03 Do you build what you plan?

We can, or you are free to take the plan elsewhere. The roadmap is yours either way.

Let's connect

Let's talk strategy.

Start your project Start a project or call us now +234 810 020 4570
A Swizel desk at the end of the day
Bigger ideas. Real results.

Explore the rest.

Design Brand & product design people feel. Development Websites and apps, built to last. Marketing Growth across every platform that matters. Maintenance It keeps running while you sleep. AI & Automation Put the busywork on autopilot. All services The full overview