Platform as a service
Merchants join the platform rather than commissioning software of their own.
Buying cooking gas usually means carrying a cylinder to a merchant and carrying it back. BuyGas put the merchants on a platform and the delivery on a map, so the cylinder comes to you.
Two sides had to be served at once. Customers want a price, a time and a way to see where their order is. Merchants want orders they can actually fulfil, without a second job managing an app. Neither side tolerates a slow or confusing flow when the alternative is a short walk.
Not a logo and a landing page. A full effort across strategy, brand, content and engineering — here’s the play-by-play.
Size, address, time. The ordering path is short enough to finish while the kettle boils.
A dashboard for the people filling the orders, built around what they need to see on a busy afternoon rather than what looks good in a demo.
The order has a state you can look at, so nobody has to ring to find out where the gas is.
The moves that turned the brief into a result.
Merchants join the platform rather than commissioning software of their own.
From tap to doorstep, visible on both sides of the order.
Designed phone first, because that is where the order is placed.
A closer look at the work as it shipped.
One project, told in full. We’ve shipped dozens more across agritech, health, media, property, commerce and platforms.
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