Convert in seconds
The core utility, transfer bet codes across bookmakers instantly and accurately, done so well it became the reason people told their friends.
Betslipswitch began as a genuinely useful idea: punters lose time and money re-typing bet codes when they want to play a slip from one bookmaker on another. We turned that single, sharp utility into a full consumer product: a free bet-code converter that switches codes across bookmakers in seconds, wrapped in livescores, rated predictions and a community of tipsters and sports fans, on the web and as a native app on the App Store and Play Store. It worked. The product crossed 100,000+ downloads and, three years ago, became the No.2 most-used sports app in Zambia, a market it was never even originally built for. That is the kind of pull a tool gets when the core job is flawless and the experience earns a daily open.
The challenge
The hard part of a utility is that people use it once and leave. The brief was to take instant bet-code conversion and make it so fast and so reliable that it became a habit, then surround it with enough reasons to stay that it could grow into a real community product, scale across markets, and stay rock-solid on the busiest match days when thousands of people hit it at once.
The work · 4 moves
What we actually did.
Not a logo and a landing page. A full effort across strategy, brand, content and engineering — here’s the play-by-play.
- Product strategy
- Web & mobile development
- Brand & design
- Growth & maintenance
- 01
A converter that just works
We obsessed over the core job, Sportybet to Nairabet and back in seconds, accurate every time. Speed and trust here are the entire product; if the conversion is ever wrong or slow, nothing else matters. So we made it flawless first.
- 02
Reasons to come back daily
A converter is a once-in-a-while tool; a sports companion is a daily one. We wove in livescores and rated predictions so the app earns an open even when there is no code to convert, turning a utility into a habit.
- 03
A community with its own gravity
We added a community layer, tipsters, chat and shared codes, so the product stopped being a solo tool and became a place. That network effect is what powered word-of-mouth growth across a whole new market.
- 04
Web + native, built to scale
One coherent product across the web and native iOS and Android, shipped to both stores, engineered to stay fast and reliable through spikes, and maintained, because an app at No.2 in a country cannot afford a bad match day.
How our awesomeness made it happen.
The moves that turned the brief into a result.
A reason to stay
Livescores and rated predictions turned a one-off converter into a daily sports companion, lifting retention and engagement.
A market-leading product
The community, the speed and the polish compounded into 100k+ downloads and the No.2 spot among sports apps in Zambia.
Inside the build.
A closer look at the work as it shipped.
The result
Proof it worked.
- 100k+ downloads
- No.2 sports app in Zambia (3 yrs ago)
- Web + app one product, every screen
It started as a converter and became the app everyone in the group chat was using.
And this is just the tip
There’s a lot more where this came from.
One project, told in full. We’ve shipped dozens more across agritech, health, media, property, commerce and platforms.
Sports tech · Consumer app · Founder mode
Betslipswitch.
100k+ downloads. No.2 sports app in Zambia.
Client Betslipswitch Year 2022 Scope Product strategy · Web + mobile app · Brand · GrowthBetslipswitch began as a genuinely useful idea: punters lose time and money re-typing bet codes when they want to play a slip from one bookmaker on another. We turned that single, sharp utility into a full consumer product: a free bet-code converter that switches codes across bookmakers in seconds, wrapped in livescores, rated predictions and a community of tipsters and sports fans, on the web and as a native app on the App Store and Play Store. It worked. The product crossed 100,000+ downloads and, three years ago, became the No.2 most-used sports app in Zambia, a market it was never even originally built for. That is the kind of pull a tool gets when the core job is flawless and the experience earns a daily open.
The hard part of a utility is that people use it once and leave. The brief was to take instant bet-code conversion and make it so fast and so reliable that it became a habit, then surround it with enough reasons to stay that it could grow into a real community product, scale across markets, and stay rock-solid on the busiest match days when thousands of people hit it at once.
What we did
The approach.
- 01
A converter that just works
We obsessed over the core job, Sportybet to Nairabet and back in seconds, accurate every time. Speed and trust here are the entire product; if the conversion is ever wrong or slow, nothing else matters. So we made it flawless first.
- 02
Reasons to come back daily
A converter is a once-in-a-while tool; a sports companion is a daily one. We wove in livescores and rated predictions so the app earns an open even when there is no code to convert, turning a utility into a habit.
- 03
A community with its own gravity
We added a community layer, tipsters, chat and shared codes, so the product stopped being a solo tool and became a place. That network effect is what powered word-of-mouth growth across a whole new market.
- 04
Web + native, built to scale
One coherent product across the web and native iOS and Android, shipped to both stores, engineered to stay fast and reliable through spikes, and maintained, because an app at No.2 in a country cannot afford a bad match day.
Inside the build
What shipped.
Convert in seconds
The core utility, transfer bet codes across bookmakers instantly and accurately, done so well it became the reason people told their friends.
A reason to stay
Livescores and rated predictions turned a one-off converter into a daily sports companion, lifting retention and engagement.
A market-leading product
The community, the speed and the polish compounded into 100k+ downloads and the No.2 spot among sports apps in Zambia.
The scoreboard
Results that talk.
- 100k+ downloads
- No.2 sports app in Zambia (3 yrs ago)
- Web + app one product, every screen
Up close
The product, in frames.
“It started as a converter and became the app everyone in the group chat was using.”
Your story, next.
Tell us what you imagine. You'll have a reply within one business day.
// deploy report · sports tech · consumer app
Betslipswitch.
100k+ downloads. No.2 sports app in Zambia.
client: Betslipswitch year: 2022 scope: Product strategy · Web + mobile app · Brand · GrowthBetslipswitch began as a genuinely useful idea: punters lose time and money re-typing bet codes when they want to play a slip from one bookmaker on another. We turned that single, sharp utility into a full consumer product: a free bet-code converter that switches codes across bookmakers in seconds, wrapped in livescores, rated predictions and a community of tipsters and sports fans, on the web and as a native app on the App Store and Play Store. It worked. The product crossed 100,000+ downloads and, three years ago, became the No.2 most-used sports app in Zambia, a market it was never even originally built for. That is the kind of pull a tool gets when the core job is flawless and the experience earns a daily open.
The hard part of a utility is that people use it once and leave. The brief was to take instant bet-code conversion and make it so fast and so reliable that it became a habit, then surround it with enough reasons to stay that it could grow into a real community product, scale across markets, and stay rock-solid on the busiest match days when thousands of people hit it at once.
// pipeline — what we ran
The approach.
- step 01
A converter that just works
We obsessed over the core job, Sportybet to Nairabet and back in seconds, accurate every time. Speed and trust here are the entire product; if the conversion is ever wrong or slow, nothing else matters. So we made it flawless first.
- step 02
Reasons to come back daily
A converter is a once-in-a-while tool; a sports companion is a daily one. We wove in livescores and rated predictions so the app earns an open even when there is no code to convert, turning a utility into a habit.
- step 03
A community with its own gravity
We added a community layer, tipsters, chat and shared codes, so the product stopped being a solo tool and became a place. That network effect is what powered word-of-mouth growth across a whole new market.
- step 04
Web + native, built to scale
One coherent product across the web and native iOS and Android, shipped to both stores, engineered to stay fast and reliable through spikes, and maintained, because an app at No.2 in a country cannot afford a bad match day.
// CHANGELOG.md
What shipped.
Convert in seconds
The core utility, transfer bet codes across bookmakers instantly and accurately, done so well it became the reason people told their friends.
A reason to stay
Livescores and rated predictions turned a one-off converter into a daily sports companion, lifting retention and engagement.
A market-leading product
The community, the speed and the polish compounded into 100k+ downloads and the No.2 spot among sports apps in Zambia.
- 100k+ downloads
- No.2 sports app in Zambia (3 yrs ago)
- Web + app one product, every screen
// assets/
The product, in frames.
Betslipswitch approved these changes
Approved
“It started as a converter and became the app everyone in the group chat was using.”
$ swizel deploy your-story --prod
Your deploy report, next.
Tell us what you're building. A senior engineer reads every message, reply within one business day.
Now showing · 2022
Betslipswitch.
100k+ downloads. No.2 sports app in Zambia.
Betslipswitch began as a genuinely useful idea: punters lose time and money re-typing bet codes when they want to play a slip from one bookmaker on another. We turned that single, sharp utility into a full consumer product: a free bet-code converter that switches codes across bookmakers in seconds, wrapped in livescores, rated predictions and a community of tipsters and sports fans, on the web and as a native app on the App Store and Play Store. It worked. The product crossed 100,000+ downloads and, three years ago, became the No.2 most-used sports app in Zambia, a market it was never even originally built for. That is the kind of pull a tool gets when the core job is flawless and the experience earns a daily open.
ClientBetslipswitch Year2022 ScopeProduct strategy · Web + mobile app · Brand · Growth
100k+ downloads No.2 sports app in Zambia (3 yrs ago) The brief Read before viewing
The hard part of a utility is that people use it once and leave. The brief was to take instant bet-code conversion and make it so fast and so reliable that it became a habit, then surround it with enough reasons to stay that it could grow into a real community product, scale across markets, and stay rock-solid on the busiest match days when thousands of people hit it at once.
How it was made The studio's hand, step by step
A converter that just works
We obsessed over the core job, Sportybet to Nairabet and back in seconds, accurate every time. Speed and trust here are the entire product; if the conversion is ever wrong or slow, nothing else matters. So we made it flawless first.
Reasons to come back daily
A converter is a once-in-a-while tool; a sports companion is a daily one. We wove in livescores and rated predictions so the app earns an open even when there is no code to convert, turning a utility into a habit.
A community with its own gravity
We added a community layer, tipsters, chat and shared codes, so the product stopped being a solo tool and became a place. That network effect is what powered word-of-mouth growth across a whole new market.
Web + native, built to scale
One coherent product across the web and native iOS and Android, shipped to both stores, engineered to stay fast and reliable through spikes, and maintained, because an app at No.2 in a country cannot afford a bad match day.
Details of the piece Look closer
Convert in seconds
The core utility, transfer bet codes across bookmakers instantly and accurately, done so well it became the reason people told their friends.
A reason to stay
Livescores and rated predictions turned a one-off converter into a daily sports companion, lifting retention and engagement.
A market-leading product
The community, the speed and the polish compounded into 100k+ downloads and the No.2 spot among sports apps in Zambia.
The numbers What the piece did in the world
- 100k+ downloads
- No.2 sports app in Zambia (3 yrs ago)
- Web + app one product, every screen
The gallery Frames & footage from the build
It started as a converter and became the app everyone in the group chat was using.
Continue through the wing
Commissions open
Your story could hang here.
Every exhibition in this wing started as a rough idea. Bring yours. We design it, build it, launch it and grow it.
⭐ Gold-star project · 2022
Betslipswitch.
100k+ downloads. No.2 sports app in Zambia.
Betslipswitch began as a genuinely useful idea: punters lose time and money re-typing bet codes when they want to play a slip from one bookmaker on another. We turned that single, sharp utility into a full consumer product: a free bet-code converter that switches codes across bookmakers in seconds, wrapped in livescores, rated predictions and a community of tipsters and sports fans, on the web and as a native app on the App Store and Play Store. It worked. The product crossed 100,000+ downloads and, three years ago, became the No.2 most-used sports app in Zambia, a market it was never even originally built for. That is the kind of pull a tool gets when the core job is flawless and the experience earns a daily open.
ClientBetslipswitch SubjectSports tech · Consumer app ScopeProduct strategy · Web + mobile app · Brand · Growth
100k+ downloads No.2 sports app in Zambia (3 yrs ago) 📋 The assignment
What the client asked for.
the brief
The hard part of a utility is that people use it once and leave. The brief was to take instant bet-code conversion and make it so fast and so reliable that it became a habit, then surround it with enough reasons to stay that it could grow into a real community product, scale across markets, and stay rock-solid on the busiest match days when thousands of people hit it at once.
✏️ Our working
Show your work.
A converter that just works
We obsessed over the core job, Sportybet to Nairabet and back in seconds, accurate every time. Speed and trust here are the entire product; if the conversion is ever wrong or slow, nothing else matters. So we made it flawless first.
Reasons to come back daily
A converter is a once-in-a-while tool; a sports companion is a daily one. We wove in livescores and rated predictions so the app earns an open even when there is no code to convert, turning a utility into a habit.
A community with its own gravity
We added a community layer, tipsters, chat and shared codes, so the product stopped being a solo tool and became a place. That network effect is what powered word-of-mouth growth across a whole new market.
Web + native, built to scale
One coherent product across the web and native iOS and Android, shipped to both stores, engineered to stay fast and reliable through spikes, and maintained, because an app at No.2 in a country cannot afford a bad match day.
🌟 The best bits
Extra credit, earned.
Convert in seconds
The core utility, transfer bet codes across bookmakers instantly and accurately, done so well it became the reason people told their friends.
A reason to stay
Livescores and rated predictions turned a one-off converter into a daily sports companion, lifting retention and engagement.
A market-leading product
The community, the speed and the polish compounded into 100k+ downloads and the No.2 spot among sports apps in Zambia.
🏅 The scoreboard
What it did in the world.
- 100k+ downloads
- No.2 sports app in Zambia (3 yrs ago)
- Web + app one product, every screen
📸 The scrapbook
Pics or it didn't happen.
“It started as a converter and became the app everyone in the group chat was using.”
⭐ More gold-star projects
🔔 The bell rang
Your project could earn the star.
Every write-up here started as somebody's rough idea. Bring yours — we design it, build it, ship it, and grow it.
← All work
Betslipswitch
Betslipswitch began as a genuinely useful idea: punters lose time and money re-typing bet codes when they want to play a slip from one bookmaker on another. We turned that single, sharp utility into a full consumer product: a free bet-code converter that switches codes across bookmakers in seconds, wrapped in livescores, rated predictions and a community of tipsters and sports fans, on the web and as a native app on the App Store and Play Store. It worked. The product crossed 100,000+ downloads and, three years ago, became the No.2 most-used sports app in Zambia, a market it was never even originally built for. That is the kind of pull a tool gets when the core job is flawless and the experience earns a daily open.
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