Brand and store together
Designed and built by one team, so the storefront actually looks like the brand.
Beauty is sold on how it looks, and then on how easily you can buy it. Beauty Hive needed both: a brand with presence and a storefront that gets out of the way at checkout.
The challenge
Beauty storefronts are crowded places. Ranges are wide, shades multiply, and a shopper who cannot find the exact product they want leaves. The store had to merchandise a deep catalogue without turning the homepage into a catalogue.
The work · 3 moves
What we actually did.
Not a logo and a landing page. A full effort across strategy, brand, content and engineering — here’s the play-by-play.
- E-commerce
- Branding
- 01
A brand with a face
Identity, palette and type chosen to sit on a product shot without fighting it, so the brand carries across packaging and screen alike.
- 02
Merchandising the range
Products grouped the way a shopper thinks about them, with the bestsellers given room and the long tail kept findable.
- 03
A checkout that closes
The fewest steps the payment allows, on a phone, with nothing between wanting the product and owning it.
How our awesomeness made it happen.
The moves that turned the brief into a result.
Product-first layouts
Photography at the size it needs, with the detail underneath rather than in the way.
Ready to grow
New ranges drop into the structure without a redesign.
Inside the build.
A closer look at the work as it shipped.
The result
Proof it worked.
- Brand + store one commission
- E-commerce built to sell, not to browse
- 2023 designed and shipped
And this is just the tip
There’s a lot more where this came from.
One project, told in full. We’ve shipped dozens more across agritech, health, media, property, commerce and platforms.
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